Department of Marketing and Supply Chain

The Department of Marketing & Supply Chain will develop students to understand customer buying behaviors, market research and analysis, product development, supply chain management, and pricing & promotions. The faculty have earned international reputations for knowledge creation in all areas of the customer value creation process, including buyer behavior, interorganizational relationships, marketing research, services and retail management and corporate social responsibility.

Miss Kentucky Competition Included Two Gatton Students This Year

The Miss America Kentucky competition is the official preliminary pageant to the Miss America title. We are proud to add Gatton students - Elizabeth King and Anneli White to that list.

Jenkins receives runner-up in the Bill Bearden Award at SMS

Michael Jenkins won runner-up in the Bill Bearden Award Competition from the Southeast Marketing Symposium for his paper, "The Small GAIM: How Generative-AI Marketing Impacts the Social Embeddedness of Small Brands." He recently presented his paper at the annual CB CLIK Conference held at the University of Louisville.

Gatton College of Business and Economics Honors Teaching and Research Excellence

In a significant recognition of academic achievement and impact, the college proudly reveals the recipients of its Teaching and Research Excellence Awards.

Department Spotlights

Anastasia Panaretos

Anastasia Panaretos, a student from Crestwood, KY, shares her experience with the brand-new Discovery Visits!

Student

Lee Foster

Read about Lee Foster, an alumna who has dedicated her time to the Women Business Leaders Initiative in her post-graduate career.

Alumni

Ashley Payne

Ashley Payne says "I loved my academic experience at Gatton. I was truly prepared for the workforce. I learned early to build a network. I remember different organizations coming to speak to us, and I would take advantage of those opportunities to connect and stay connected."