Undergraduate Program

The Bachelor of Business Administration (BBA) degree in Marketing will teach students to develop the tools to succeed in today's fast-moving, data-driven, increasingly digital markets. You'll build strong communication skills, an understanding of consumer psychology, and expertise in research and market analysis, preparing you for careers in product management, advertising and sales, marketing research, and more. 

To earn the Bachelor of Business Administration degree in Marketing, students in the Gatton College of Business & Economics must fulfill University Studies requirements, the College pre-major and major requirements, and College core requirements. Students must complete the pre-major courses for accounting majors and at least 18 credit hours of upper-division coursework from Gatton College. This degree requires a minimum 120 semester hours.

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