Adam Craig Ph.D
Associate Professor & Ashland Oil Research Fellow
Adam Craig researches consumer behavior as an Associate Professor of Marketing in the Gatton College of Business and Economics. He received his Ph.D. from the University of South Carolina and B.A.’s from the University of Kentucky in Psychology and Integrated Strategic Communication. Prior to returning to UK as a faculty member, he was an Assistant Professor at the University of South Florida.
His research utilizes techniques ranging from paper and online preference questionnaires to eye tracking and functional brain imaging (fMRI). His research on consumer financial decision making has been published in several outlets such as the Journal of Marketing Research, Journal of Consumer Research, and Journal of Consumer Psychology. Dr. Craig serves on the Editorial Review Board for Journal of Consumer Research. He also serves as the Membership Executive Manager for the Association for Consumer Research. For the current academic year, he is a visiting fellow at the U.S. Securities and Exchange Commission, Office of the Investor Advocate.