Faculty Profile

Jordan Moffett Ph.D.

Assistant Professor

Jordan Moffett is an assistant professor of Marketing at the University of Kentucky. Before joining the University of Kentucky, Moffett was a research fellow for the University of Washington’s Center for Sales and Marketing Strategy and completed her Ph.D. at Louisiana State University.

Moffett’s research focuses on relationship marketing theory and strategy with an emphasis in customer-firm communication, customer engagement, social media and video marketing experience design, and customer privacy in business-to-consumer and business-to-business markets. Her research has appeared in Journal of Academy of Marketing Science and Marketing Science Institute Working Paper Series, and has been presented at numerous marketing conferences. She has also co-authored a book chapter on customer engagement.

Contact Information

Department: Marketing and Supply Chain
Email: jwmoffett@uky.edu
Office: Gatton College of Business
Personal Website


PhD, Louisiana State University, 2019
MA, Regents University London, 2014
MBA, Regents University London, 2012
BS, Louisiana State University, 2009

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