Brian Murtha Ph.D.
Associate Professor and E. Vernon & William Smith Endowed Fellow
Brian Murtha’s research and teaching focuses on marketing strategy and personal selling. His work has been published in leading marketing and management journals including Journal of Marketing, Journal of Marketing Research, Management Science, and Organizational Behavior and Human Decision Processes. His research on “Marketing Doctrine” in the Journal of Marketing won the Harold H. Maynard Award. He has worked on marketing and sales consulting and research engagements with Lexmark, AT&T, Ernst & Young, 3M, IKON, and Valvoline Instant Oil Change.