The University of Kentucky’s Master of Science in Marketing is a 30 credit-hour graduate program focused on preparing students for advanced careers in marketing. Students will develop a strategic understanding of the role of marketing and develop both the qualitative and quantitative tools needed for advanced marketing careers.
With 10 specialized classes, the University of Kentucky Master of Science in Marketing (MSM) program is designed to deepen your understanding of strategic marketing practices and operations. Housed in the Gatton College of Business and Economics, this flexible program features intimate class environments with top ranked faculty. This program is available to all majors and professional backgrounds and opens the highly competitive careers in one of the world's fastest growing fields.
Contact Leslie Vincent to develop a personalized plan!
At the University of Kentucky, members of our Master of Science in Marketing community make positive contributions to their chosen fields and fellow members of the cohort. Our program builds a tight-knit group of individuals who accompany each other on this journey. The ideal candidate is thoughtful and driven with the desire to develop further their leadership skills and the initiative to expand their tool belt on a timeline that best suits them.
For a more detailed understanding of our specific admissions requirements, schedule a 1:1 session with our team. We look forward to answering any questions you may have while guiding you through this process.
Fall semester: July 26th
Spring semester: December 10th
Fall semester: April 15th
Spring semester: September 15th
Complete an online application and submit the application fee. An application is considered complete/ready for review once all supporting documents have been received by the University of Kentucky Graduate School.
English Proficiency waivers can be offered to students who earned their bachelors' degrees from other U.S. universities. Waivers may also be considered to students whose institutions will document that all of their instruction was in English.
International candidates in the program must take at least nine credit hours per semester in order to maintain the full-time student status. Candidates may apply for a reduced course load the last semester.
For more information, contact Yingnan Song.
Currently, both GRE and GMAT scores are being waived for Fall 2023 and Spring 2024 admissions.
Now that you know the admission and application requirements, you are ready to start your application to the Master of Science in Marketing Program. You can save your progress and return to your application as needed until you are ready to submit it.
Not quite ready and need more detailed understanding of our requirements?
We look forward to answering any questions and guiding you through this process.
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MSM Financial Assistance
Scholarship and teaching assistant opportunities are available to selected students. The application deadline is July 24th.
Students can find tuition refund policies, deadlines, amounts, and other important information on the Student Account Services website.
The University of Kentucky Graduate School provides various funding opportunities for graduate students through fellowships, assistantships, and support funding.
Associate Director, MS in Marketing
Marketing and Supply Chain