2021 – 2025 Strategic Planning Process

The Gatton College of Business and Economics has embarked on the arduous process of creating the next Gatton College 2021 – 2025 Strategic Plan. We have adopted a design thinking process to guide us through the creation of the new plan. As part of this process, we have asked for suggestions/feedback from a broad base of Gatton College constituents. From these ideas, the Strategic Planning Committee (identified as the Committee) and college leadership were poised to develop our strategic initiatives.


After the urgency of the Covid-19 response and a hard stop on strategic planning efforts during the spring and fall of 2020, the Strategic Planning Committee has resumed work and is on track to produce the final version of the 2021-2025 Strategic Plan by summer. While honoring the integrated strategic planning work of last year including inputs from across Gatton, the updated Committee, facilitated by Kaufman Hall, has over the past few months engaged in a process of creative envisioning. This process has yielded a unique sense of direction in appropriate cases leading to the current “Assembling a Plan” stage.


Kaufman Hall has appreciated interviewing multiple internal and external Gatton stakeholders and has produced foundational research to aid the Committee as they grapple with the landscape of current state, make decisions regarding priorities, and propose future results. The College Dean and the Operating Committee enjoy full transparency in these activities and information, and the Committee is proceeding on time to goals.

Please check this page regularly for updates.

(click on the images for a more readable view)

What is Design Thinking?
Design Thinking is an iterative process in which we seek to understand the user, challenge assumptions, and redefine problems in an attempt to identify alternative strategies and solutions that might not be instantly apparent with our initial level of understanding. At the same time, Design Thinking provides a solution-based approach to solving problems. It is a way of thinking and working as well as a collection of hands-on methods. Source: Interaction Design Foundation